Google Analytics Alternative Why Your Messaging Matters From Promo To Sale – Social Savvy Geek

Why Your Messaging Matters From Promo To Sale

Today we will be talking about Why Your Messaging Matters from Promo to Sale. We will zero in why consistency is key and how you can make your marketing more consistent.

Why Messaging Needs to Feel the Same

The purpose and value of your in-person event should be clear and consistent throughout your marketing messages. From the day you begin promoting your event all the way to the follow up emails sent after the event, your message should be the same.

Why is this so important? Because consistency builds trust. When an event’s advertising messages change, people begin to think the event organizers don’t know what they are doing. By providing consistent messaging, you are reassuring your potential clients that you know what you are doing and you plan on providing them something of value.

Consistency is also key because people need to see your event at least seven times before they commit. If you change your message or branding too drastically, they may not recognize it as the same event. Now you are starting over with that person. When people see the same information over and over again, they not only want to attend the event, they become excited. Excitement gets them talking and helps fill your event, but the emotion only builds when your messaging is consistent from the very beginning.

How to Create Copy That Feels Consistent

Before you even begin putting together your promotional materials, you need to decide how you’re going to convenience people that they need to come to your event. What are your audience’s pain points? How will your event address those pains? This could be a series of questions your audience is asking or a statement you have heard repeatedly from your target audience. Do your best to mirror their exact words.

Once people have committed to attending your event, you need to build excitement. Here are a few ways to excite your attendees.

  • Testimonials
                   From people who attended your event before or have worked with you in the past.*Pro Tip* Get written and or video feedback so you can mirror the EXACT words your attendees are using in your copy. When you mirror their pain, it’s easier to communicate what they can expect to experience when they show up to your event. You’re providing a solution to their problem.

  • Case Studies
                   Show people before and after your event and how attending helped them.

  • Your Personal Experience
                  Be a little vulnerable and share your unique journey leading to you putting on the event.

  • Call Registrants 
                Let them know you’re excited

  • Send a Teaser Video
  • Create a Free Ticket
              Let people bring their friends for free 

  • Create a Give Away
  • Download your Avatar Workbook to drill down and empower yourself to change your entire business!

    Now that your attendees are excited, make sure you use that same language from your promotional materials at the event itself. Keep their excitement going and address their pain points to give them what they came for. The consistency of your message will make your audience feel like you delivered on your promise to provide value solutions to their problem.

    Continue to use the same language when you follow up with your attendees after the event and add in some of the language from the testimonials you collected at the event. Use these testimonials to create graphics with quotes from the event. Post photos to remind attendees of their fabulous experience and to let others see a bit of what they missed. Highlight the most memorable moments at the event. Now that you have them excited again, announce a save the date for your next event and consider opening pre-registration or a waitlist.

    Special Guest Krysti Turznik

    Krysti Turznik is a motivational speaker, #1 best-selling author, and life coach.  She holds a Masters Degree in Metaphysics, Bachelor of Science Degrees in Biology and Metaphysics, is an ordained minister, and a consulting hypnotist.  For nearly two decades she’s helped people get out of their own way and live the life they were meant to live. Through mindset, motivation, and meditation she shows them how to create a life they don’t need to escape from, where every day feels like a day at the beach.

    Krysti reads between the lines and hears what people are not saying, quickly identifies their areas of self-sabotage or limiting beliefs, and helps them to shift those to a more empowering mindset that is based upon self-love, value, and worth. She helps people stop their inner struggle and feel confident in their choices.

    Find out more about Krysti . . .

    Creating Consistency in All Aspects of Your Event and Brand

    Consistency of message is important in all aspects of your brand. In high school, I pretty much dressed my mood or for whatever I happened to be doing after class that day. Sometimes I wore makeup and dresses. Sometimes I wore sweatpants and a swimming shirt. Other times I wore jeans, a band tee-shirt, and Doc Martins. I continued mixing up my outfits as an adult and business owner until I wanted to level up my speaking game. A great piece of feedback I received was to have a more consistent image when networking locally. This does not mean I had to start dressing to the nines every day. That just isn’t me. Instead, I wear cowgirl boots, leggings, and a tunic or jeans and a brand appropriate t-shirt depending on the venue. One of the things I love about Denver is that you can show up as yourself without pretension and jeans are acceptable in nearly every situation here!

    Are your outfits consistent with your branding and message? Are your graphics? Is your copy? You must understand who you are speaking to and why. This is the CONNECTION that matters. To create strong, consistent messaging, find out what your audience's needs and wants are (their pain) and then mirror that language on your promotional materials, make sure your post registration email sequence is building anticipation,  and create a follow up strategy that will promote your next event and share participants’ wins from your event. If content is king in marketing, then consistency is queen.

    The main point of your messaging is to communicate who you are and how you can help your ideal client make a change in their life or business that will bring them closer to their burning desire. The last thing that you want do is confuse them! Get clear about who you are and how you can help. Lead people down a path that makes them want the help you have to offer.

    • Question
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    Laura Pence Atencio

    As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.