Why Social Networking?

Try telling people that you are a Social Media Manager, Social Networking Consultant, or give a job description involving Social Media and then pause for a moment.  Things that I typically hear during the pause include: “What’s the point? Should I be doing it? I don’t get it. It seems like a waste of time. I’m too busy. I don’t want to lose control. I don’t care what people had for lunch. I know I need to use Twitter, but I don’t know how…” and more along the same lines.

The answer to the question, “Why Social Networking?” is different depending upon who is doing the asking and what they are seeking to achieve.  Networking online is very much like traditional networking; it’s different for everyone and you get out of it what you put in.  There are many reasons that Social Networking could be a useful media for you.  Are you looking to connect with people? Are you looking for people who are local or looking to expand beyond your usual geographic territory?  Are you looking for answers to industry specific questions or have insights to share?  Are you interested in what people are saying about your business? Do you want to influence the conversation? If you answered “yes” to any of these questions, then Social Networking is for you.

Then the next questions become “How do I participate? Which tools should I use? How much time will this take? What skills will I need?” and the like.  These are all very good questions and again, the answers are different depending on what it is that you are looking for.  The best place to start answering them is by creating a Social Marketing Plan.  Just like any business endeavor, having a plan in place that clearly outlines your goals and expectations is essential to your success.  Once you determine what you need to accomplish you can create a step by step actionable plan to execute.

Do you have a plan?  Do you know where to get started?