What are the Most Powerful Social Tools for Business?
Everyone knows it’s a good idea to be on social media, but it’s one thing to be there and another to excel. Simply "checking the boxes" isn't good enough, you need a strategy plus systems and tools to implement your plan. You can start to give yourself more control with five DIY tools, injecting cohesion, intelligence, and efficiency into your social campaigns:
Mention: This tool, as recommended by Jeff Haden of Inc., allows you to easily keep track of how and where your brand is being discussed on social sites and forums.
Buffer: This platform is known for being intuitive and a straightforward way to streamline your approach. “Get rich reports about your social media marketing reach on the Analytics tab,” advises Kenneth Waldman in Social Media Examiner. “[U]se the Scheduling tab to create a custom posting schedule.”
Feedly: With a focus on RSS feeds, the idea behind this app is to make it easier for you to filter content and find what would be valuable to your target buyer.
HootSuite: This environment is incredibly popular, with millions of users. You can connect social profiles and then manage each one independently – posting the same content to all networks as desired.
CoSchedule: With an easy to use drag and drop calendar, you can easily organize your entire content marketing strategy in one place. Creating templates saves ridiculous amounts of time and allows for a custom posting schedule for each social channel. Reque helps to fill gaps in your positing schedule.
Do you need help sharpening your social approach? At Social Savvy Geek, we can help you cut through the confusion and get a program in place that works for your business. Here’s what our clients say.
