What are the Most Powerful Social Tools for Business?

Everyone knows it’s a good idea to be on social media, but it’s one thing to be there and another to excel. Simply "checking the boxes" isn't good enough, you need a strategy plus systems and tools to implement your plan. You can start to give yourself more control with five DIY tools, injecting cohesion, intelligence, and efficiency into your social campaigns:

Mention: This tool, as recommended by Jeff Haden of Inc., allows you to easily keep track of how and where your brand is being discussed on social sites and forums.

Buffer: This platform is known for being intuitive and a straightforward way to streamline your approach. “Get rich reports about your social media marketing reach on the Analytics tab,” advises Kenneth Waldman in Social Media Examiner. “[U]se the Scheduling tab to create a custom posting schedule.”

Feedly: With a focus on RSS feeds, the idea behind this app is to make it easier for you to filter content and find what would be valuable to your target buyer.

HootSuite: This environment is incredibly popular, with millions of users. You can connect social profiles and then manage each one independently – posting the same content to all networks as desired.

CoSchedule: With an easy to use drag and drop calendar, you can easily organize your entire content marketing strategy in one place. Creating templates saves ridiculous amounts of time and allows for a custom posting schedule for each social channel. Reque helps to fill gaps in your positing schedule.

Do you need help sharpening your social approach? At Social Savvy Geek, we can help you cut through the confusion and get a program in place that works for your business. Here’s what our clients say.

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Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.

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