The Digital Marketing Trends You Need to Keep in Mind in 2019
Digital technology has so completely permeated people’s lives that it is now almost impossible to go a day without tapping away on our mobile phones or surfing the net to find information and entertainment.
Of course, with this development comes the evolution of marketing and new ways to get the customers’ attention in an ever-growing online world. Most businesses are now harnessing the limitless opportunities that the digital age has on offer. For one, reaching and engaging your market has become not only easier and more efficient but also more cost-effective. This also, however, has a downside. Because digital channels are so accessible, the competition becomes fiercer as well.
How do you make yourself heard among the voices clamoring for attention day after day? The simple answer lies in equipping yourself with the right tools and mindset when it comes to marketing. This includes keeping up with the latest trends and tactics that will ensure your digital marketing strategy is effective and successful.
The folks at Serpwatch illustrated these trends in their insightful infographic. The graphic will provide you with the stats and facts on many digital marketing channels, which can help improve your digital marketing strategy in 2019. Here are some of them:
The Dominance of Mobile Search
Mobile technology has revolutionized marketing. Aside from being the best communicating tool for many people, it is also very useful when finding information, looking for entertainment, or going shopping. In fact, 52.2% of all online traffic is through mobile phones.
With this in mind, marketers must ensure that they optimize their digital channels - from blogs and websites to social media and email marketing - for mobile use. Your content and other marketing efforts must properly display across various devices, including desktops, smartphones, and tablets.
You should ensure a seamless user experience or risk losing a large share of traffic from search engines which tend to favor mobile-friendly websites.
The Rise of Video Marketing
Videos can attract and engage customers like no other type of content. It’s also worth noting that many consumers check out product videos before making up their minds to purchase from any given store.
Integrating videos on your content strategy can be an excellent tactic. It’s predicted that the videos will attract the majority of online traffic by 2021. Videos are also good for your SEO strategy as they are the type of content people want to consume.
Using videos can build customer rapport, improve conversion rate, and help your revenue grow.
The Staying Power of Good Content
Good content will never go away. It is integral in every aspect of digital marketing, whether you are running an email marketing campaign or growing your website traffic. The power of storytelling can transcend any channel. Social media and even paid advertising rely on good content and excellent copy to engage customers.
Having a robust content strategy can help a lot to grow and nurture your customer base. Companies that blog receive 97% more links to their websites, which does wonders for their SEO efforts. Attracting more traffic to your website allows you to have the perfect opportunity to convince visitors to become paying customers.
Below you’ll find the detailed infographic that explores more digital marketing trends. Take a look at and begin planning your marketing strategy for 2019 and beyond.
Infographic URL: https://serpwatch.io/blog/digital-marketing-trends/