The Benefits of Boosting Your Facebook “Likes”
It often seems as though every blogger, small business, and website manager is using social media these days in an effort to advertise and increase exposure for their product or service. They are turning to Twitter, Facebook, and Google+. They are posting tweets, providing status updates, and introducing new products via an image upload. And many of them are taking wide-ranging steps to boost and sustain their number of Facebook “Likes.”
It is understandable that someone using social media will want consumers to view their Facebook page. But what added benefits are accrued from getting those consumers to take the extra step and clicking the “Like” button? If you’re using social media for your reputation management, how can managing your “Likes” translate into greater exposure and success?
A big corporation with 10,000 Facebook “Likes” may not benefit a lot whole from working to increase that number to 12,000. But there is a very real difference between 50 “Likes” and 300 “Likes” when a smaller company is involved. At the low end, 50 “Likes” could simply mean that you got all your friends and relatives to follow your Facebook page. At the other end of the spectrum, 300 “Likes” and upwards can convey to a visitor that you page has a greater intrinsic popularity. This can, in short, confer a greater legitimacy upon your business.
A person who “Likes” a given Facebook page is more likely to view content from that page and return to it on a regular basis. Why is this? When someone “Likes” a business on Facebook, any images or status updates posted by that business can show up in the person’s news feed, meaning that they will see this information as soon as they log on to their account. Moreover, boosting your “Likes” can expand your exposure to the friends of the people who “Like” your page, since your profile will be linked to under the Information section of any follower’s account.
A Facebook page can serve as a free, real-time focus group for the blogger or the online business. When you announce a new product or promotion, the number of people who “Like” that post and who respond favorably (or negatively) to it can be incredibly useful when determining future products and marketing strategies. In order to assemble that focus group, however, you need to insure that your most loyal and trustworthy customers are regularly appraised of the happenings on your Facebook page. This means boosting your “Likes” in an effort to encompass all of these more loyal followers.
These are the three main reasons why boosting Facebook “Likes” can be helpful for an online enterprise. While there are components of social media and online marketing that probably deserve a larger percentage of your time, there’s no reason why you shouldn’t take a few minutes here and there to try to increase your “Like” count.Bio: Harold Hunt is a blogger and social media consultant who has helped numerous small businesses create an online marketing strategy. He lives in Pittsburgh, PA.