Google Analytics Alternative Successful Ways to Use Instagram Stories Infographic – Social Savvy Geek

Successful Ways to Use Instagram Stories Infographic

To reap the benefits from using ​Instagram Stories

for marketing purposes like other brands, you need first to get familiar with it. There are several ways to use Stories, depending on what products your company sells or the message you want to convey.

Brands have enjoyed massive success 

by taking the customers behind-the-scenes for sneak peek of new products and upcoming events, giving product demonstrations, running campaigns and ads, and having influencer takeovers.

For instance, teeth whitening company HiSmile used Conor McGregor in its campaign to attract young men. It resulted in a 90% rise in male customers.

MAC Cosmetic uses Stories to provide demos on how customers can apply its lipstick, pencil lining, and eyeshadow for better selfies.

Old Navy posts influencer or journalist photos with their names tagged in Stories for more engagement. In fact, it’s reported that businesses enhance engagement by approximately 20% when hosting influencers or own employees on their Instagram Stories for a few days.

And to further boost their success levels, others have gone to use Instagram Stories’ features like hashtags and location tagging.

For example, Whole Foods Market is using Stories to share photos of its popular items on sale with the hashtag #WholeFoodsFaves and the items’ sale dates, whereas IBM used special filters in its Stories to geo-target its industrial events, which attracted about 246,000 unique viewers.

According to the infographic below, geotagged posts attain 79% more engagement than those without the tag. So, if your Story is location-based, it’s wise to add a location tag.

For more information on how to successfully use Instagram Stories for your business, read the infographic below.

Infographic Instagram Stories
Be part of the conversation. Share!
Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.