Successful Ways to Use Instagram Stories Infographic
To reap the benefits from using Instagram Stories
for marketing purposes like other brands, you need first to get familiar with it. There are several ways to use Stories, depending on what products your company sells or the message you want to convey.
Brands have enjoyed massive success
by taking the customers behind-the-scenes for sneak peek of new products and upcoming events, giving product demonstrations, running campaigns and ads, and having influencer takeovers.
For instance, teeth whitening company HiSmile used Conor McGregor in its campaign to attract young men. It resulted in a 90% rise in male customers.
MAC Cosmetic uses Stories to provide demos on how customers can apply its lipstick, pencil lining, and eyeshadow for better selfies.
Old Navy posts influencer or journalist photos with their names tagged in Stories for more engagement. In fact, it’s reported that businesses enhance engagement by approximately 20% when hosting influencers or own employees on their Instagram Stories for a few days.
And to further boost their success levels, others have gone to use Instagram Stories’ features like hashtags and location tagging.
For example, Whole Foods Market is using Stories to share photos of its popular items on sale with the hashtag #WholeFoodsFaves and the items’ sale dates, whereas IBM used special filters in its Stories to geo-target its industrial events, which attracted about 246,000 unique viewers.
According to the infographic below, geotagged posts attain 79% more engagement than those without the tag. So, if your Story is location-based, it’s wise to add a location tag.
For more information on how to successfully use Instagram Stories for your business, read the infographic below.
Infographic URL: https://99firms.com/blog/how-businesses-use-instagram-stories/