As with all things related to your networking and marketing, blogging on LinkedIn requires a strategic plan to maximize your impact. Consider these elements:

Topic. Stick to relevant information. Choose wisely; this is a cornerstone of your brand.

Format. How will you differentiate your LinkedIn content from your blog?

Voice. How will you speak to your audience? Be yourself, but be conscious of your language style.

Length. How much content is needed to convey your message?

Frequency. Make a schedule and be consistent even if that means starting with a monthly article.

2. Focus on compelling content.

Consider your business and your audience and create a few evergreen articles. We each have a few topics and ideas that are so fundamental that they stand the test of time. Don’t assume that because you know something to be basic, that your audience knows it, too.

Choose an appropriate and appealing title. Please, skip the click bait. It may get a few extra looks, but it hurts your brand in the long run.

Always include a visual element. Photos, memes, and videos get more interaction than plain text.

Use your relationships. Don’t be afraid to quote other people.

3. Share your posts.

Share your post in groups, with specific contacts, on your company page, etc. Don’t forget to share it via your other channels. Include a “read more” link to your full blog. Post to Twitter, Google +, Facebook, Pinterest, or wherever your audience is consuming information.

4. Engage your tribe.

Don’t forget to check back on your work and respond to any comments and thank people for sharing or reposting your work.

5. Measure your results.

High-quality, relevant posts are organically distributed by LinkedIn based on feedback such as views, likes, comments, and shares. Posts with high engagement sometimes get picked up and shared via LinkedIn Pulse, which matches content with the LinkedIn users likely to be interested in the topic.

You can view stats related to all of your posts to determine their relative popularity. Evaluate which topics get the most views and which type of posts receive the most social actions ie shares, likes, and comments. Check your data from your website and social media to see how much traffic you’ve generated and where. Use this data to refine your strategy over time and improve the effectiveness of your work.

Now that you have access to one of the best tools for increasing visibility, nurturing your network, and demonstrating your thought leadership… What are you going to write about?

If you think that blogging on LinkedIn sounds fantastic, but you need more practical help register for our upcoming live workshop, Blogging for LinkedIn, which can be attended from the convenience of your computer on March 10th.