How to Use Hashtags That Will Help You Create Differentiation Now
One could certainly argue that hashtags are the most important aspect of social media. It’s also possible that they are the least understood part.
Nancy Taylor noted in Association Adviser that hashtags are great for allowing users to pull up specific topics. They also allow you to really hone in on your target users.
How do you decide on great hashtags for your business or project?
Here are 4 considerations:
Classification – As hinted above, you want to think in terms of the buckets into which you are dropping the post. Hashtags should classify with branded and unbranded terms, advised Tessa Wegert of the Content Marketing Institute.
Reach – You aren’t just categorizing your message. You are extending its reach by choosing popular hashtags.
Topic trend – Occasionally it makes sense to grab a hashtag that is trending for another purpose and infuse it with your own creative modification.
Rationing – Less is more. “Too many [hashtags]… and your message will read like spam,” said Wegert.
Keep in mind that each social platform is a distinct ecosystem and has its own norms and best practices. #Hashtags that work well on Twitter may not be the best choice on Instagram. Over 11 Hashtags per post is normal on Instagram, but would be in terrible form on LinkedIn. Pay attention to what is working and not working for your peers and competitors when you're planning your posts. Mix and match proven tactics, keywords, and hashtags with your original ideas until you find what works best for your brand.
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