Google Analytics Alternative How to Use Hashtags That Will Help You Create Differentiation Now – Social Savvy Geek

How to Use Hashtags That Will Help You Create Differentiation Now

#IsThisAGoodHashtag? #WhatAboutThis?

One could certainly argue that hashtags are the most important aspect of social media. It’s also possible that they are the least understood part.

How to Use Hashtags That Will Help You Create Differentiation Now BLOG

Nancy Taylor noted in Association Adviser that hashtags are great for allowing users to pull up specific topics. They also allow you to really hone in on your target users.

How do you decide on great hashtags for your business or project?

Here are 4 considerations:

  1. Classification – As hinted above, you want to think in terms of the buckets into which you are dropping the post. Hashtags should classify with branded and unbranded terms, advised Tessa Wegert of the Content Marketing Institute.

  2. Reach – You aren’t just categorizing your message. You are extending its reach by choosing popular hashtags.

  3. Topic trend – Occasionally it makes sense to grab a hashtag that is trending for another purpose and infuse it with your own creative modification.

  4. Rationing – Less is more. “Too many [hashtags]… and your message will read like spam,” said Wegert.

Keep in mind that each social platform is a distinct ecosystem and has its own norms and best practices. #Hashtags that work well on Twitter may not be the best choice on Instagram. Over 11 Hashtags per post is normal on Instagram, but would be in terrible form on LinkedIn. Pay attention to what is working and not working for your peers and competitors when you're planning your posts. Mix and match proven tactics, keywords, and hashtags with your original ideas until you find what works best for your brand.

Do you want social media excellence in 2017? At Social Savvy Geek, we can help you cut through the confusion and get a program in place that works for your business. Book now!

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Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.