How to Use Free to Boost Your Engagement Now
Give your audience a taste of what they are looking for...
There are many best practices for improving the engagement on your website and social media profiles using content. Some examples include:
- Asking questions
- Publishing consistently
- Highlighting trends and new information
- Writing great, captivating headlines
- Making your content truly high-quality
- Focusing on how to solve your audience’s problems
These actions, as with most recommended tactics for online growth, all have something in common: they centralize your reader (that one member of your audience consuming this particular piece of content right now.)
Your readers want more than information...
They want to know that you get them; that you understand and can help them with their needs. We all know what it’s like to be a reader. We consume content until we find what we really want. Often, we know we’ve found our right match after opting in and taking a deeper dive with a more in-depth piece of content that really speaks to us and answers a couple of our most pressing questions.
To build your business in 2017, offer a free download in exchange for joining your email list – as suggested by Adam Connell of Blogging Wizard. “By doing this you’ll be able to send updates on your new content to people who may not have subscribed otherwise,” he said. “The free download you offer could be an ebook, template, checklist, discount code, or something else.”
How many blogs do you continue to follow and engage with that don’t offer any additional engagement opportunity compared to those that do offer downloads from time to time? If you’re not sure… take note over the next week. We’re willing to bet that most of your favorites are offering a bit extra. Shouldn’t you do the same?
Free Guide to Exceeding Your Goals
(See what we did there, eh?)
Do you need help with social media and content marketing? At Social Savvy Geek, we help you cut through the confusion so you can start bringing in business. Get a FREE Guide to Exceeding Your Goals and start setting yourself up for success...