How to Leverage Your Website to Accelerate Your Brand

Do you think branding should be an afterthought for your business?

Think again. Just look at how powerful this perception-driven element can be in the marketplace, according to valuations of the top three brands worldwide:

  1. Apple: $145.92 billion
  2. Google: $94.18 billion
  3. Samsung: $83.19 billion.
How to Leverage Your Website to Accelerate Your Brand

Recognizing the value of a brand, in what ways can you deliver it to your current and prospective clients? In all ways, essentially. After all, according to Jonah Sachs, “Your brand is a story unfolding across all customer touch points.”

To build branding into your website, try these points of focus:

  • Color – Look into the psychological impact of the main colors you use.
  • Character – Is your brand relaxed and funny, or more secure and grounded?
  • Emotion – Similar to character, think about the specific emotions you want to evoke.
  • Consistency – Aim for visual consistency. This repetition creates comfort.
  • Tone – The words on your site, written and spoken (as in video), should be aligned with the emotion and character you want to convey.

Do you want to supercharge your brand? At Social Savvy Geek, we can help you cut through the confusion with a branding and marketing program that works for your business. See our testimonials.

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Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.

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