How to Get the Best Engagement with Your Content in 2017

It’s important to remember that social likes aren’t everything. What you really want is engagement, explained Christopher M. Litser in Open Forum. “Once you have the attention of your customers and prospects,” he said, “you need to take the interaction to the next level.”

How to Get the Best Engagement with Your Content in 2007

Here are a few quick ways to enhance engagement in 2017:

1. Focus on UX (user experience) – Make navigation as simple as possible. Nix broken links. Update outdated pieces.

2. Put your best foot forward – Invest some time in the headline and researching how to write titles that will bring you sales.

3. Diversify your media – Try videos, podcasts, interviews, and infographics, suggested Adam Connell of Blogging Wizard. “When publishing different content types,” he said, “you can… tap into an audience that you wouldn’t have had access to previously.”

4. End strong – Neil Patel of Kissmetrics recommended that you focus the last few lines on brevity, summary, and driving toward action.

Do you want better engagement? At Social Savvy Geek, we can help you cut through the confusion and get a program in place that works for your business. Let’s talk!

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Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.