How to Create an Ideal Client Avatar that Will Magnetize Your Audience
Today we are diving deep on how to identify your avatar, which is also known as an ideal client or buyer persona. It doesn't matter what you call it, it matters what having one does for your bottom line.
Making Your Ideal Client Come to Life
What on Earth is an Avatar and why do I need to define my ideal client?
How Your Avatar Changes Everything
It’s important to craft your marketing message in a way that feels as though you’re speaking directly to one person or one specific solution. To do that you must be crystal clear about who you can best serve and exactly who you are attracting through your messaging.
Keep in mind that it doesn't matter if your business model is considered B2B or B2C. All businesses are H2H (Human to Human). At the other end of the email or phone line there is one person reading your message. If you engage the interest of that person you can win the account.
Defining your ideal client will help you create better, more actionable content with their specific needs in mind. The more targeted your audience is, the easier it is to create content that establishes you as an authority in your niche.
“It’s far better to have 100 highly-interested and motivated subscribers in your database than 1,000 lurkers who remain unengaged and take no action.”
Download your Free Avatar Workbook to create your own client magnetizing marketing messages!
Why Your Avatar is Foundational
Keying in on your ideal client will impact virtually every aspect of your marketing and sales processes including...
... and that’s just the tip of the iceberg.
Each part of your marketing and sales process that touches your customer will improve when you know exactly who your avatar is and how you can best serve them.
In the end, it’s a human being - one individual person- that buys your products and services. When you know exactly who you are talking to, it allows you to speak or write definitively and with passion. Your energy and enthusiasm will not only attract your ideal client, but also other people who identify with your message.
Generic messaging attracts only low hanging fruit. To level up in your business you need to be decisive and bold! Do not be afraid to niche down and ask for who you really want… you may just get them to love you!
My favorite Avatar is Julie!
She is our primary ideal client. Julie would be the perfect candidate for private or group coaching and VIP events. Knowing her backstory allows us to speak directly to her in our marketing this is especially effective when writing email copy. Putting Julie “across the table” or on the other end of the message makes writing much easier!
In your free workbook, you’ll notice that the categories are flexible. The included worksheet at the back is a tool to help you get real with your avatar.
Keep in mind:
“Speaking directly to your ideal client in your marketing will draw them to you like a magnet. They will feel like you are speaking to them one-to-one.”
Now here’s Julie:
***You can get extra tips and advice on creating your avatar and other marketing goodness in the Social Savvy Geek Show Insiders Facebook Group.***
Talking to Julie is easy for us. Do you see how this information can inform our messaging?
If you want check out what I’m up to you can find events both on the event page or on Facebook at TheSocialSavvyGeekShow
*Hint* I teach a workshop on developing your primary avatar!
Special Guest, Kaylie Hall
Your avatar informs your marketing from soup to nuts... so it's critical to develop a brand that your ideal clients will respond to in a positive way!
Kaylie is the zealous creative behind Branding Agency, 68 Designs, in Golden, Colorado. She shares her genius by teaching branding and logo design at Red Rocks Community College. I met her through Experience Pros, another KDMT 1690 Radio Show and community for change-makers.
Find out more about Kaylie on the 68 Designs Facebook Page
Won’t speaking so specifically drive potential customers away?
It may drive some people away but those weren’t your people!
You will attract your ideal client… and that’s who you want to work with, anyway!
People will also be attracted to your passion and vision… even if they are not exactly represented by your avatar.
For example, many men respond to my messaging (and I am glad to have them!)
Your Avatar is Gold!
Don’t underestimate the power of doing this exercise and fully developing your avatar. The better you know them and the more real they become to you, the better you can communicate your business and your offers in ways that really connect and resonate with your ideal client! Go deep and get your dream clients...
I have a question for you...
Answer me in our Facebook Group or on your favorite social channel.
Where do you get stuck when you’re thinking about your ideal client?