How to Create a Storyboard for Your Marketing Video
More and more brands are using video marketing to promote their products and services online. At Social Savvy Geek, we know that marketing videos can enhance social media posts, blog articles, landing pages, and even emails. They capture attention like no other content form, improve SEO, and lead to a significant increase in conversions. If you’re thinking about adding video to your marketing strategy, the first thing you’ll need to do is create a storyboard. Here’s everything you need to know about storyboarding your first marketing video!
What is a Storyboard?
A storyboard is a graphic representation of sketches or images that outline the sequence of shots planned for a video. Creating a storyboard will help you pre-visualize your marketing video from start to finish. Storyboarding enables you to play around with the flow of your video, the lighting of each shot, and the voiceover or dialogue of each scene. This will speed up production and help you stay under budget. Following a storyboard will also ensure the finished video turns out as you envisioned, increasing the chance that it has the intended effect on your audience.
Cutting the Cost of Video Production
One of the major benefits of storyboarding is cutting production costs. When you know exactly what shots you want in your marketing video and how they should be edited, you can minimize costly revisions without sacrificing the quality of the finished product.
As you put together your storyboard, look for other ways to save money. For example, you could use royalty-free stock footage instead of shooting your own videos. Just sign up for a subscription and search for the stock videos you need. Subscribing to a stock footage service is much more affordable than renting professional filming equipment and hiring a videographer, especially if you plan on creating multiple marketing videos.
Before Starting on Your Storyboard
There are a few things you need to do before getting started on your storyboard. First, determine the key objective of your marketing video. IdeaRocket suggests thinking about how your marketing video fits into your broader business mission. Do you want to boost profits? Improve your corporate image? Increase brand awareness? Whatever goals you’re working on right now, make sure your marketing video aligns with those objectives.
You’ll also want to determine the length of your marketing video. According to Vidyard, most marketing videos should be two minutes or less. Better yet, try to keep your video under 60 seconds. The ideal length of your video will depend on the message, channel, industry, and where it fits in your sales funnel.
Finally, think about the promotional channels on which you’re going to publish your video. Besides determining the ideal length of your video, the promotional channel can help you choose an editing style. For example, marketing videos for different social media platforms should match the editing style of organic content posted by users.
Scripting Your Storyboard
Writing a script is the last thing you have to do before starting on your storyboard. A script will help you determine the key points you intend to make in your video so you can highlight these with relevant shots or animations. Your marketing video script should start with a hook that will capture the attention of your viewers. Try to deliver your marketing message early in the video, speak directly to the audience, and use a conversational tone. Importantly, try to keep it concise!
If you want to create an effective marketing video for your business, storyboarding is essential. Get started on the storyboarding process by determining your marketing objectives, purchasing a stock video footage subscription, and writing a script. Then, all you’ll have to do is shoot and edit, and your video will be ready for distribution!Are you looking for digital marketing help? Social Savvy Geek offers a variety of marketing services, from social media and email marketing to podcast production. Schedule a discovery call to find out if we’re a good fit for your business!