Google Analytics Alternative Getting to Know Your Geek and How to Win at Marketing – Social Savvy Geek

Getting to Know Your Geek and How to Win at Marketing

A few fun facts about me

  • Moved from Virginia to Colorado in October 2013
  • Have an amazing daughter named Brennan
  • Founded Social Savvy Geek 2010
  • Been helping speakers, authors, consultants, and entrepreneurs full-time ever since
  • Studied Art Education, History, Art History, Criminal Justice, and Computer Administration
  • Have managed movie theatres/restaurants/retail, worked in corporate at Capital One, was a financial advisor, Combat ENG in the VA Army National Guard, professional calligrapher… and more
  • Love Star Wars / Video Games / All things Geek / US Masters Swimming / Capitals Hockey
  • Been Building Websites since Angelfire and GeoCities and had a blog before blogging was a word
  • Consider myself ridiculously well-rounded and completely unemployable since I love working for myself 🙂

My Philosophies on Marketing

Both online and offline marketing are important! People often assume that I would recommend only online activities as an online marketing specialist, but no! 
  • You can do one or the other exclusively
  • It’s easier to do some of each
  • How you mix the two is up to you

Planning makes a huge difference. You should invest some time to create the following:

  • Business Plan
  • Marketing Plan
  • Marketing Calendar
  • Editorial Calendar

Your marketing goals should be tied to business objectives. You need to know your numbers to make future projections and to track and evaluate the performance and effectiveness of your marketing activities.

  • Question
  • Answer

Do you know how much more money businesses with a marketing plan make compared to those which don’t have a marketing plan?

Download your Free Guide to Exceeding Your Goals to find out how marketing plans double revenue!

My Marketing Mix


In the coming shows I’m going to take you through how to plan and implement your own marketing program. To give you an idea of what that could look like for I’ll share my activities as an example.
I’ve been in business for 8 years so my activities have changed drastically over time. Your own program will depend very much on where you are in your business. Make sure you don’t compare yourself to me or others - every business situation a little bit different.


*Hint* Sometimes I screw up... just like everyone else... and that's okay. Perfection in marketing is a myth and it paralyzes people. Who can be perfect? Let's agree to let that go, shall we? *Hint*
I promote my business heavily online. There are multiple reasons for this including that it's quite effective. Let's not overlook the fact that I do this for a living! Not only do I try to lead by example, I also love what I do and it is my genius.
Your marketing mix will be determined by your time, talents, and goals among other factors.

My Pre-Radio Show & Podcast Mix

  • Blogging
  • Social Posts on FB, LI, Twitter, Instagram, Google +, Pinterest
  • Speaking Engagements
  • Teaching at Colorado Free University
  • Teaching Workshops in-person at my office location
  • Holding VIP Events semi-annually
  • Hosting online webinars & masterclasses
  • Together with Monica Miller of Monica Writes serving our students through online courses at Marketing That Converts
  • Limiting my in-person networking to Boost Biz Ed here in Denver, Colorado (2x monthly) Polka Dot Powerhouse (1x monthly), and major events like Social Media Day Denver and Social Media Marketing World in San Diego.
  • Leaving wiggle room for special events like the Amy Porterfield Entrepreneur Experience which I just attended and it was AWESOMESAUCE!

New Additions Post Radio Show & Podcast

  • Increasing my use of Periscope, Facebook Live, and YouTube
  • Increasing my Facebook Ad Budget
  • Publishing 2 books this year (multi-author & solo)

Special Guest, Anthony Prichard

With the ability to reach all people everywhere instantly, video on the internet is quickly becoming a powerful, competitive advantage for all businesses. Anthony Prichard helps business owners how to tackle video in their online marketing.

Anthony is the inventor of the mobile studio stick (which I happen to own and use often!) It's quite handy. If you need to record video on the go (and let's be honest here... who doesn't?) then check out this quick 2 min demonstration video.

Find out more about Anthony (and grab yourself a mobile studio stick) at AnthonyPrichard.com

Did you know: Businesses with Marketing Plans make 2x those that don't... It's time to get a plan in place!

Click to Tweet

What's to Come in Future Episodes

In the spirit of leading by example I will share with you the topics for the rest of January heading into February so you can know what to expect coming down the pipe.


Each of these related topics has a purpose both for you and for my business.


I am running a marketing success workshop series here locally in Denver and soon it will also be available online.


Putting all of these topics together helps you to get a proven marketing system in place for your business.


Upcoming Episode Topics

  • How to Create an Ideal Client Avatar that Will Magnetize Your Audience
  • Choosing Your Channels... You Don't Need to Be Everywhere
  • How to Stay in Your Genius AND Get More Done
  • microphone
    Make More Money in Less Time by Planning Your Marketing
  • microphone
    How to Design Your Product Funnel to Win More Clients
  • microphone
    Design Your Product Funnel (Know what you will offer and when)
  • microphone
    How to Master Your Messaging for the Most Captivating Copy
  • microphone
    How to Create Your Best Product Launch Ever in 90 Days
  • microphone
    What Kind of Content Do You Need for Your Launch
  • microphone
    Show Me the Money! How to Go from Leads to Paying Clients

Now you know what I’ll be talking about for the next 9 shows!

 If you have any questions about these or other online marketing topics, please visit the Facebook page at TheSocialSavvyGeekShow and hop into the Insiders Group to ask. I will answer some on air, in the show notes, on the blog, and in the group.

For today, I will answer one of the most frequently asked questions I hear:

  • Question
  • Answer

What is a marketing funnel? Eh?  

The Social Savvy Geek Show Podcast

I have a question for you.

Answer me on your favorite social channel. (Try using one of the social share buttons below for a speedy share!)

What is your favorite social channel?

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Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.