Getting to Know Your Geek and How to Win at Marketing
A few fun facts about me
My Philosophies on Marketing
- You can do one or the other exclusively
- It’s easier to do some of each
- How you mix the two is up to you
Planning makes a huge difference. You should invest some time to create the following:
- Business Plan
- Marketing Plan
- Marketing Calendar
- Editorial Calendar
Your marketing goals should be tied to business objectives. You need to know your numbers to make future projections and to track and evaluate the performance and effectiveness of your marketing activities.
Do you know how much more money businesses with a marketing plan make compared to those which don’t have a marketing plan?
Businesses with a marketing plan make twice as much as those that don’t!
Download your Free Guide to Exceeding Your Goals to find out how marketing plans double revenue!
My Marketing Mix
In the coming shows I’m going to take you through how to plan and implement your own marketing program. To give you an idea of what that could look like for I’ll share my activities as an example.
I’ve been in business for 8 years so my activities have changed drastically over time. Your own program will depend very much on where you are in your business. Make sure you don’t compare yourself to me or others - every business situation a little bit different.
*Hint* Sometimes I screw up... just like everyone else... and that's okay. Perfection in marketing is a myth and it paralyzes people. Who can be perfect? Let's agree to let that go, shall we? *Hint*
I promote my business heavily online. There are multiple reasons for this including that it's quite effective. Let's not overlook the fact that I do this for a living! Not only do I try to lead by example, I also love what I do and it is my genius.
Your marketing mix will be determined by your time, talents, and goals among other factors.
My Pre-Radio Show & Podcast Mix
New Additions Post Radio Show & Podcast
Special Guest, Anthony Prichard
With the ability to reach all people everywhere instantly, video on the internet is quickly becoming a powerful, competitive advantage for all businesses. Anthony Prichard helps business owners how to tackle video in their online marketing.
Anthony is the inventor of the mobile studio stick (which I happen to own and use often!) It's quite handy. If you need to record video on the go (and let's be honest here... who doesn't?) then check out this quick 2 min demonstration video.
Find out more about Anthony (and grab yourself a mobile studio stick) at AnthonyPrichard.com
Did you know: Businesses with Marketing Plans make 2x those that don't... It's time to get a plan in place!
What's to Come in Future Episodes
In the spirit of leading by example I will share with you the topics for the rest of January heading into February so you can know what to expect coming down the pipe.
Each of these related topics has a purpose both for you and for my business.
I am running a marketing success workshop series here locally in Denver and soon it will also be available online.
Putting all of these topics together helps you to get a proven marketing system in place for your business.
Upcoming Episode Topics
Now you know what I’ll be talking about for the next 9 shows!
If you have any questions about these or other online marketing topics, please visit the Facebook page at TheSocialSavvyGeekShow and hop into the Insiders Group to ask. I will answer some on air, in the show notes, on the blog, and in the group.
For today, I will answer one of the most frequently asked questions I hear:
What is a marketing funnel? Eh?
It’s the customer journey.
It’s the series of steps your client takes from awareness to phone call.
We over-complicate this all the time!
It could be as simple as a social post to an opt in for a free download followed by an email.
That is a minimum viable funnel.
I have a question for you.
Answer me on your favorite social channel. (Try using one of the social share buttons below for a speedy share!)
What is your favorite social channel?