Google Analytics Alternative Facebook Reactions Released Today. Are You Feeling the Love or Wishing They Included Meh? – Social Savvy Geek

Facebook Reactions Released Today. Are You Feeling the Love or Wishing They Included Meh?

Facebook now allows more reactions than a LIKE with near the same simplicity. You may now choose LIKE, LOVE, HAHA, WOW, SAD, or ANGRY.

 
Facebook Reactions Like Love Haha Wow Sad Angry

This isn't the first time Facebook has rolled out a major change, but it’s likely to be the first one that is nearly universally well received.

 

While at it's core it’s a way for Facebook to get more engagement out of its users, it also fills a need that people have expressed for quite a while. Facebook didn’t go straight for the kill with the DISLIKE button that the masses have been clamoring for since the birth of the LIKE button, but to maintain a (mostly) positive user experience that was probably a good call on their part.

 

Facebook kept their Reactions familiar by mimicking existing emoji and giving them universally understood expressions.

 

Scuttlebutt is that some reactions didn’t make the cut because they weren’t universally understood (much like this paragraph's colloquialisms,) which is important when adding nonverbal communication. With no room for ambiguity, YAY was kicked to the curb because it didn’t translate well across cultures and was used less than other emoji.

 

Facebook researchers, engineers, and product teams spent more than a year developing Reactions and preparing for their launch. Dacher Keltner, a professor of social psychology at UC Berkeley, who was a science consultant on Pixar’s Inside Out (and had worked with Facebook previously to develop stickers for Messenger in 2014,) was brought in to help narrow down the emoji that were needed to attempt to fully express human emotion in as few emoji as possible. Facebook also conducted surveys and focus groups and rolled out a test product in Spain, Ireland, Chile, the Philippines, and a few other countries to get real user reaction prior to global launch.

 
Facebook Reactions Mobile Interface

To add a reaction, hold down the Like button on mobile or hover over the Like button on your desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad, or Angry.

 

According to product manager Sammi Krug, initial reactions to Reactions has been positive and "Love" has been the most popular.

 

Noticeably missing from this set of responses is a DISLIKE button an option CEO Mark Zuckerberg considered and rejected. "That doesn't seem like the kind of community that we want to create," Zuckerberg said during a town hall Q&A. Launching a DISLIKE button would have risked turning Facebook into a place where people vote posts up or down and could easily contribute to bullying.

 

Oh, yes, this is going to be fun!

 

My inner geek is squealing with delight at the prospect of finally being able to LOVE posts relating to Star Wars, the Walking Dead, and other favorite geeky obsessions!

I am okay with the selection of emoticons available, although more would have been better...

 

My one real disappointment is that replies to posts can still only be LIKED. Often, the comments are better than the post and I really, really want to show them proper affection, as well.

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Star Wars FB Reaction

Brands and businesses will reap the benefits if they're doing it right.

 

What's your take? LOVE? LIKE? MEH? (I really wanted a MEH!)

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Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.

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