Facebook Timeline for Brand Pages NOW
Facebook Timeline has officially arrived and is here to stay.
Now that the rollout to personal profiles is complete, the social media juggernaut, Facebook, is releasing the visually appealing format for brand pages.
Facebook announced Wednesday morning that Timeline is now available on some pages
and like the earlier rollout for personal pages, the change will affect all pages by March 30. As with personal pages, Facebook has provided a step by step tour and help pages that clearly outline each part of the profile and how it can be edited. Many of the features now available to pages will be familiar from personal profiles and that is no coincidence. According to Mashable via Sam Lessin, Timeline product manager, “Timeline for profiles was designed to make Facebook a better medium for individuals to tell the stories that create their identities, and the philosophy for brands is no different… Organizations have identities, too.”
The most noticeable feature of the new Timeline for pages is the cover photo, but that it just one of many changes. There is also a prominently featured box that shows each visitor the number of their friends who like the page; related stories and pubic mentions will also be displayed. Stories can be featured, which adjusts the size to the entire width of the page, or even pinned to the top of the page. Brands also have the option of adding major events or milestones, like the launch of a new product or department. All of these features work together in an effort to make the page more engaging and social, which is the goal according to Gokul Rajaram, Facebook’s product director for ads.
Changes have also been made to the administrator functions. The Admin Panel is now visible at the top of the page and conveniently shows a pages Notifications, New Likes, Insights and Messages all in one place. There is also now an option, at least initially, to see all of the pages a user manages all in one place.
At first glance the new changes seem all to the good, aside from a possible need to keep an even closer eye on public comments, since they will be visible to visitors at the top of the new layout. As more information about changes to brand pages emerges, we will keep you posted.