8 Ways to Repurpose a Live Event
If you run live events (and by live I mean digital live) then you have some pretty powerful content at your disposal.
There’s an energy, a two-way dialogue, a chance to read the room and get real-time feedback that you really can’t get from any other type of online interaction.
That is just the beginning of the value, however – your live event can become wellspring of other content that you can use in different ways in your business.
Now, you might be a little concerned right now, especially if this was a PAID live event, like a training, group coaching session, or workshop – but don’t be. You’re not going to reuse the ENTIRE thing as is – that wouldn’t be repurposing at all, just copy-pasting, and I’m not a fan of that.
What you’re going to be doing is taking different key elements that when into the planning and presentation, and newly generated content like audience interaction, questions, and feedback, and turning them into entirely new pieces of content that you can use in different ways to grow your business, support your community and generally bring more of your awesome value into the limelight.
Watch this video for the 8 ways to repurpose live events, then read on for a little more detail on how to accomplish each of them!
Create an Email Course
An email course is an awesome way to re-use content from live events. You can give way what amount so the outline and a few action steps as an opt-in or to help and support people who aren’t in a place to pay for full training from you. There’s not worry about cannibalizing your own sales later on, either – it’s the direct access to YOU that makes your live events so powerful.
A good email course tends to be 5-7 days, and have a clear action step for each day, that builds on what they did they day before. You can set this up as a content upgrade from blog posts related to the them, or create a whole landing page and funnel specifically for it. These are great because they deliver massive value – but other than answering questions by email – you only have to do the work once!
Create a Mini-Course
If you want to take the email course one step further you can write a short script for each of the points from your live event outline, record them, or create a slide-based video, and then have it available on your site as a low-cost offer.
The basic format you want to use for course lessons is as follows:
- Welcome them and remind them which lesson they are watching. For example: “we’re on lesson 2 of 5.”
- If it’s not the first lesson, remind them what you covered last time.
- Tell them what is going to be covered in the lesson.
- Cover 2-3 important points.
- Review what they just learned.
- Give them a way to check their understanding, and homework to apply the concept.
- Tell them what will be in the next lesson.
Create Templates, Worksheets, and Interactive Tools
I love templates, worksheets and other elements that someone can take, use and hopefully – share!
The content that works well for these kinds of materials is content that requires your audience to work independently, while still giving them some guidance.
Templates are examples that can basically be modified, then copy-pasted into their own systems. An example might be a swipe file of emails that you use to pitch prospects.
Worksheets are a little more hands on – if you have a thought exercise, calculation or PROCESS that comes from your live event, breaking it down into a written “fill in the blanks” or “enter your information here” sheet they can download and share, you’re getting the best out of both worlds! Making it easier for them to DO the work, and giving them something branded to save or share.
Here’s an example of a worksheet that you can use to identify the key elements from your live event!
Interactive Tools could look like interactive surveys where you ask questions to guide people to the right kind of program or content offering, or be a little more advanced, like ‘choose your own adventure’ paths through your existing content, where one thing leads logically to the next.
Guest Post Series
When you have key points of content that you are delivering in a live event, each of those points can be fleshed out into one or several guest posts that you can submit to other blogs or digital publications. Now – this can take a while to organize, but expanding your points, or developing different ideas around them and partnering with OTHER professionals to extend the conversation is a powerful way to grow your authority and your name recognition!
The easiest way to get started with this is to create a list of your topic ideas from your live event, and create a short outline for each one, so then when you get in touch with other blog owners, you can pitch them a fleshed out idea. Try to have as many guest posts as possible go out around the same time so you have that look of being ‘everywhere.’
One of the magical things about live events that I touched on briefly above is that there is the energy and dynamic o two-way conversation. Running a big live event with all of the associated sales, preparation and management isn’t something you can do all the time – but taking some of the content that you cover and turning it into quick’n’dirty (but still valuable!) livestreams on Facebook and YouTube can be a great way for you to continue the conversation with your attendees, or serve people you weren’t able to connect with at the event.
Livestreams shouldn’t be as full or as robust as a workshop or training session, but they are perfect for Q and A’s, single topic discussions, and homework/follow-up materials. Look at what you covered, and think about how you can CONTINUE to conversation with more people over livestream.
Most of the people that you engage with online are, for one reason or another, not perfect to buy your services or attend your events – but a lot of them are close! As you review your live event, think about what you had to teach them to get ready to benefit fully from being there. What did they need to know? What did they need to do? Use those steps or list items to create an infographic that you can use in your selling material, and as a lead generation tool on social media!
If you have a sales funnel, or any other kind of sales process that goes along with your live events, courses, or service offerings, then people are going to ask you questions. Specifically, they’re going to ask questions ABOUT working with you, and the details of the content you provide… just like your attendees did on the call with you!
Transcribe your live event recording, and pull out all of the the questions people asked you and categorize them. Are they useful for pre-sales? For engagement on places like FB? For the information section about your courses and coaching? Take that content and use it! (Bonus: each question could end up being a full post on your blog… just sayin!)
Very often coaches and freelancers are afraid to toot their own horn – no one likes to look like a braggart! BUT, if you have enough information and authority to teach a live event, then you are probably saying some really worthwhile things that people care about! Listen to your event recording and try to identify your “money lines” the ones that make a great point clearly and succinctly, and that set you up as a thought leader on your topic.
Use a tool like Stencil or Canva to make a quotation graphic that you can share on social media, and ideally- have your audience share for you as well! No one ever said you can’t quote yourself! (Don’t believe me? See below:
(Just in case, put your phrase in quotation marks and google it to make sure you’re not unintentionally plagiarizing anyone!)
After all that, are you thinking you might like to repurpose one of your events? I certainly hope so! I’ve created a worksheet for you that you can use to take an element and turn it into something else. Download it (no opt in required!) give it a try, and let me know how it worked out for you!