5 Simple, Proven Methods to Boost Your Social Presence

Businesses understand that it’s important to be active on social media. It is a strong investment as a soapbox. Studies valued the average Facebook fan (business page) at $136.38, Pinterest friend at $5, and Twitter follower at $2.

How can you grow your social reach?

1. Integrate your strategy

Start a marketing/editorial calendar with all your blog posts, events, and social posts. You want to know how each account functions and which business objectives it supports.

2. Look to your audience

Your audience knows best, advises Mike Templeman in Entrepreneur. They will tell you, based on response, what platforms you should prioritize and what types of content make sense. Pay attention to them.

3. Offer free tips live

Set up a time to talk with your customers through an event or hashtag. Consider which platforms perform best for your market and focus on those. Many entrepreneurs are finding Facebook Live a good use of time right now but there is no one size fits all solution.

4. Make great content

Both your social networks and blogs should be high-quality, since each of them represents a channel that can grow your business. Also, use your social network to promote your blog, notes John Rampton, founder of realty virtual tour company Pixloo. Each of your marketing efforts should be considered as part of your overall strategy.

5. Use what you've got

You spent your time and resources creating great blog content. Don't stop there! Create social content from your articles by pulling out images or quotes to share. You can also combine several blog articles into a valuable lead magnet to help you build your email database.

Do you want to accelerate your business through social networks? At Social Savvy Geek, we build comprehensive and pragmatic social media and content marketing strategies for our clients. Learn more.

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Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.