3 Quick Social Media Secrets to Help You Conquer 2017
Growth of social media and social advertising cannot be taken lightly.
The number of social users is rising 9% annually, currently measuring 2.5 billion users globally. The truly shocking statistic, though, is social ad growth. According to Advertising Age, social as investment has grown a whopping 55% -- rising from $7 billion to $10.9 billion between 2014 and 2015 (Interactive Advertising Bureau / PricewaterhouseCoopers).
Need help with social? Here are some secrets to help you stand out:
1. Real-time video
2. Experimental immersion
“It’s not convenient enough for consumers yet, and wearing a huge headset in your living room daily won’t scale,” said David Brickley. “However, it’s the future and a space that will only continue to grow.” Nonetheless, consider making a 360 VR video for your business.
3. Contest craze
In Adweek, consultant Larry Alton suggested ways to improve your social contests: 1.) Make the prize experience-based, such as a dinner or trip parasailing; 2.) Embrace interactivity by requiring more effort from entrants; and, 3.) Promote immediate info or get your customers to post their own live updates.
Still need some help with social? At Social Savvy Geek, we’ll develop a plan to make the most of your marketing activities and your budget. Review the Social Savvy Success System.