3 Quick Social Media Secrets to Help You Conquer 2017

Growth of social media and social advertising cannot be taken lightly.

The number of social users is rising 9% annually, currently measuring 2.5 billion users globally. The truly shocking statistic, though, is social ad growth. According to Advertising Age, social as investment has grown a whopping 55% -- rising from $7 billion to $10.9 billion between 2014 and 2015 (Interactive Advertising Bureau / PricewaterhouseCoopers).

3 Quick Social Media Secrets to Help You Conquer 2017

Need help with social? Here are some secrets to help you stand out:

1. Real-time video

Look into Facebook Live and Instagram Stories, noted consultant Tom Ward in Forbes. Also check out Twitter's Periscope.

2. Experimental immersion

“It’s not convenient enough for consumers yet, and wearing a huge headset in your living room daily won’t scale,” said David Brickley. “However, it’s the future and a space that will only continue to grow.” Nonetheless, consider making a 360 VR video for your business.

3. Contest craze

In Adweek, consultant Larry Alton suggested ways to improve your social contests: 1.) Make the prize experience-based, such as a dinner or trip parasailing; 2.) Embrace interactivity by requiring more effort from entrants; and, 3.) Promote immediate info or get your customers to post their own live updates.

Still need some help with social? At Social Savvy Geek, we’ll develop a plan to make the most of your marketing activities and your budget. Review the Social Savvy Success System.

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Laura Pence Atencio

As Founder and CEO of Social Savvy Geek, LLC., Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals and best practices with current and engaging online marketing methods and tactics. Laura has worked with some of the top names in Internet Marketing and has consulted with entrepreneurs, businesses, and nonprofits in the US and abroad. She is the author of the popular article, 10 Tips to Build Your Twitter List Now, which has been published both online and in print in the US, Australia, and New Zealand. A lifetime student herself, Laura has achieved certification as a Computer Administrative Specialist at Beta Tech and has studied Art Education, History, Art History, and Criminal Justice at Virginia Commonwealth University. She is fascinated by learning, sharing and growing, not just in business, but in life. She participates in US Masters Swimming and has ranked in the top 25 nationally in her age group in both the 50 and 100-yard backstroke. She served in the VA Army National Guard as a Combat Engineer in the 229th Engineer Battalion. She never meets strangers, only friends not yet made– an attitude that serves her extremely well in the networking world, both online and off. She currently lives in Denver, CO with her husband, 3-year-old daughter, and German Shephard.

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