Are You Ready for Google’s Mobilegeddon? The Update that Changes Everything Arrived Today.

April 21, 2015 Today’s the day!  Google has made a major update to its mobile search algorithm that changes the order in which websites are ranked when users search for something from their mobile devices, more specifically from their phones.

This new algorithm favors mobile-friendly websites which meet certain criteria and ranking them higher in search. Websites that fail to meet the mobile-friendly standards will get demoted.

Mobile friendly sites, according to Google, meet the following criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped
Mobile Friendly Test Pass

Mobile Friendly Test PASS (Click to enlarge)

Approximately 60% of online traffic originates from mobile and Google wants users to have an optimal experience when they click on a link, regardless of the way they are accessing the Internet.

Mobile Friendly Test Fail

Mobile Friendly Test FAIL (click to enlarge)

Google gave web developers and businesses ample warning by announcing these upcoming changes in February, giving everyone almost two months and ample information to make any changes necessary to keep their sites relevant in mobile search results. Regardless, today’s update is anticiapted to cause a major ranking shake-up. It has even earned the nickname “Mobilegeddon” due to apocalyptic effect it could have on millions of websites.

Businesses that depend on people finding them through localized search, local restaurants or service providers, for example who will be found by typing a service and location into Google on their phone (i.e. “auto repair Denver”) will see a decrease in foot traffic as a result of this update, if they are unprepared.

Any business could be affected, not just the smaller companies. Is your site mobile friendly? Check here to find out.

It’s simple and painless. Don’t delay. If your website isn’t mobile friendly, then you have some work to do! You may be happily surprised to find that your site is just fine the way it is, especially if (like us), you had properly set up a simple self-hosted WordPress site.

We’d love to hear your thoughts and experiences about preparing for this update. Please let us know… Was your site mobile friendly? If not, is it now?

Add High Quality Images to Your Blog Posts Using Canva

Visual marketing is nothing new.

Instagram post created using Canva.

For this Instagram post we changed the background color and added our Twitter handle. That’s it.

Large companies have been using brand standards, slick ad campaigns, and custom graphics to tell their stories for ages. What has changed is that smaller companies are now able to compete without laying out the huge budget that used to be an absolute requirement.

What’s more, with the ever growing popularity of Pinterest, Instagram, and other visual platforms, it has become more important for every business, regardless of its size, to pay close attention to detail. It has become expected that businesses that are serious about their image take the time to put forth marketing that compliments and fits their brand. It’s becoming more and more noticeable when all the collateral pieces of marketing don’t come together to form a cohesive whole.

Pinterest and Instagram set the standard for content marketers and social media managers to create great visual content that fits their brand and tells their story. The problem is that keeping up with social media’s fast pace requires good, fast, and affordable content, but what’s been available has been mediocre, slow, or expensive.

Laura E. Pence Speaker Bio

We created a speaker bio using Canva to give you an example of the range it has.

Canva has changed the content landscape by bringing a fast, (mostly) free, and simple tool service accessible to everyone.

Images are a huge part of having a call to action (CTA) on your site and in your social. If people can’t share your content easily, they won’t. Every blog post should include an image so people can share it via Pinterest, Facebook, or Google+ with a good embeddable image.

Stock photos used to be the norm for companies on a tight budget, but they just don’t cut it, anymore. A best practice is to add text and/or your logo to images to make them a part of your branding. Have you tried your hand at designing a photo using Canva? Haven’t had a chance to check it out? Give it a try.

Love it? Hated it? Tell us about your experience in the comments.



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