How Google+ Offers More Value than Facebook, Twitter, and Pinterest to Small Businesses

Facebook, Twitter, Google +, Pinterest, IconsWith search engine optimization getting a complete makeover, social signals are now more important than ever. Many industry experts have given their verdict that search engines are going to give more value to social presence of a website when determining its rankings rather than the number of backlinks pointing towards it.

Social media presence isn’t a problem with mega-companies, who have tons to spend on social media. However, small businesses can only spend so much, and they’re also limited by the number of staff to handle accounts on social media channels.

Currently, there are 4 social media sites deemed as most important; Facebook, Twitter, Pinterest and Google+. A business small in size may not have enough resources to establish a presence on all these channels, so they may decide to target one of them.

So which channel is the most important when it comes to social signals? Is it Zuckerberg’s Facebook with its Likes or the blue bird with its tweets or a repining channel with 80 percent female users? It’s none of them.

With all the changes going on and algorithms surfacing, the most important social media site or channel appears to be Google+.

Google+ offers more value than Facebook, Pinterest, and Twitter. If you’re a small business owner who would like to know more, here are a few reasons to back the claim.

1.  Posts appear in search engine

The biggest advantage of using Google+ is that Google has linked its results with the native search engine; Google Search. Whoever adds you in their circles, and search for something in Google Search, they’ll be presented with the posts you’ve shared on Google+, provided the posts you’ve made matches their search query.

Here is how it works. A guy who wants to know about iPhone adds you in his circle. You write a post on iPhone on your website or blog, and share it on Google+. When the person who has added you searches for iPhone in Google Search, he’ll be shown your post listed as a result.

This means you’ll have more chances of getting visitors related to your niche.

2.  +1s recommend the web pages

+1 recommend the web pages to the users on the Google+ network. For example, if a user coming from search results +1’s a web page on your small business website, that web page will be recommended to the people added in his/her circles.

This is going to increase the chances of the web page being shared in social media, which in turn leads to more +1s, greater visibility, more circles and ultimately better SEO.

Google+ is also offered as default on most devices running the Android operating system, so users can +1s from anywhere where there is a clear wireless internet service.

3.  Google+ is easy and less competitive

Google+ is easy to operate, as it’s integrated with Gmail, the most widely used e-mail service in the world. It only takes a few seconds to find out what’s happening on Google+, without requiring a separate sign in or authentication.

Currently, Google+ is less competitive compared to Twitter, Facebook, and Pinterest, so small business owners have a good chance to establish a presence, free of monetary charge, before the community grows.

Facebook is currently pretty expensive, while Pinterest and Twitter require a lot of effort to establish a presence on. Google+, on the other hand, requires less of an effort. Furthermore, the people on Google+ engage and connect more compared to users of other social media sites, which is an advantage, as SEO will not be about building links in the near future; it will be about the relationships.

 

 

Creating A Landing Page That Converts Visitors Into Leads

Anatomy of a Landing PageThe challenge of turning good website traffic into leads that you can follow up is one of the most difficult aspects of web marketing, and this is particularly relevant when it comes to websites that are offering a product or service.  Many visitors will be browsing to see what your site has to offer, and a good landing page has the double effect of giving a visual image of the product and also getting people to declare their interest in your product, or to sign up for the service.  The key challenge is actually making a landing page that does this, and there are several pitfalls to avoid.

Simplicity

The most important feature of all for a good landing page is that it is simple, as too much information and too many things going on can simply be a distraction for the visitor.  While a landing page won’t usually be designed to get the visitor to sign up there and then, it is really the hook that will allow you to reel them in with good marketing material.  However, you don’t want to try and deceive the visitor either, as this will only lead to a negative impression of your website and your company, and may actually deter them from using your products or services in the future.

Special Offers

This is one of the most effective ways of converting visitors to your page to a willing customer, and what you can offer in the special deal will depend on what your company does.  For example, many companies will send out small samplers to those who input their details on the system and agree to be added to their mailing list.  For companies dealing in software or an online service, a free trial or a big discount for the first month can be enough to convince many visitors to give your company a try, and the landing page is where you can make this offer big and bold.

Design

This is often about simplicity, but it is also important to make sure that your landing page is attractive and has enough information to make visitors want to take action.  You may want them to type their email into the little box you have provided, but if it is unclear what will happen or why they should do this then most people will simply not enter their details.  An attractive picture can be a good visual representation of your product, and a small amount of clear text should make it clear to the visitors what you will do with their details, and what, if anything they will get.

Trial And Error

The reality is that there is not one foolproof method of creating a landing page that will convert those hard earned visitors into potential clients and customers for your company.  A bold and colourful page may work amazingly well on a website promoting decorating tools for example, but the same colour scheme may be a huge turn-off for those who are looking for home insurance.  The key here is to keep trying different approaches to try and get your visitors converted into leads, and once you find something that is working very well – keep doing it!

 

About the author: 

Sandy is a web designer that has helped to optimize several websites and has designed several successful landing pages, along with a few that didn’t work too!

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