Visual marketing is nothing new.
Large companies have been using brand standards, slick ad campaigns, and custom graphics to tell their stories for ages. What has changed is that smaller companies are now able to compete without laying out the huge budget that used to be an absolute requirement.
What’s more, with the ever growing popularity of Pinterest, Instagram, and other visual platforms, it has become more important for every business, regardless of its size, to pay close attention to detail. It has become expected that businesses that are serious about their image take the time to put forth marketing that compliments and fits their brand. It’s becoming more and more noticeable when all the collateral pieces of marketing don’t come together to form a cohesive whole.
Pinterest and Instagram set the standard for content marketers and social media managers to create great visual content that fits their brand and tells their story. The problem is that keeping up with social media’s fast pace requires good, fast, and affordable content, but what’s been available has been mediocre, slow, or expensive.
Canva has changed the content landscape by bringing a fast, (mostly) free, and simple tool service accessible to everyone.
Images are a huge part of having a call to action (CTA) on your site and in your social. If people can’t share your content easily, they won’t. Every blog post should include an image so people can share it via Pinterest, Facebook, or Google+ with a good embeddable image.
Stock photos used to be the norm for companies on a tight budget, but they just don’t cut it, anymore. A best practice is to add text and/or your logo to images to make them a part of your branding. Have you tried your hand at designing a photo using Canva? Haven’t had a chance to check it out? Give it a try.
Love it? Hated it? Tell us about your experience in the comments.