Have You Been Ignoring Video Marketing? GoAnimate and Leave Your Excuses Behind!

If a picture is worth a thousand words,

GoAnimate Screen Shotthen what is the value of a video? Would you believe that someone has actually done the math? According to Forrester, a single minute of video is worth about 1.8 million words. That’s quite a bit of copy! Using video in email marketing makes readers more likely to click through and people who view videos about products are also more likely to buy.

2015 has been called “The Year of Video Marketing.”

According to business and marketing experts, including Marketing Profs and Forbes, video will continue to dominate the online world in 2015. So, why are so many businesses continuing to ignore such a widely accepted best practice in their own marketing? Why aren’t more companies investing in video marketing?

“Show the readers everything, tell them nothing.”
—Ernest Hemingway

I’ve heard a lot of reasons for not doing video

and most of them are the same excuses that are used for ignoring any other medium. Video is hard, expensive, confusing, and time consuming. Plus, there are the added fears of getting in front of a camera. Many people don’t like the way they look and sound in recordings. I have personally procrastinated on video projects simply because I am pragmatic; I have a finite amount of time for creating content and I wanted to maximize the effectiveness of the time and energy I spent. Here’s the rub: by not making videos I was not maximizing my result. Doh!

The problem has now been identified.

I need video in my marketing mix. Ignoring it is a huge mistake. But, how do I accomplish this task without expensive video equipment and still produce a quality video? I’ve edited video for clients in the past. I can clean up the sound and add text. I’m not afraid of the camera. I don’t mind how my voice sounds, even though I have a lisp that I spent years in speech therapy trying to get it to go away… Still, I’m not doing it. And then a blogging friend of mine reached out and asked if I would be willing to try GoAnimate. Viola! I agreed and with a free trial available I got to work.

I made a video.

Okay, I admit… I made videos. I will make more videos. I can’t wait to make more videos! My sixteen year old nephew made a video in under 5 minutes. Mine took a little bit longer. My first video is pretty lengthy, at 3 minutes and 15 seconds. I wanted to try to tell a story and I think I succeeded. I love the whiteboard theme and the tools were ridiculously easy to use. It was FUN! Of course, I’m a geek and I enjoy such things, but I’m confident that anyone who has any tech savvy at all, even just a little tiny bit, will be able to produce good videos without too much trouble.

Steve’s Story by Social Savvy Geek on GoAnimate

GoAnimate is my new favorite thing.

My mind is already churning out new ideas at an alarming rate. I’m thinking of ways to add elements from Canva and really rock it out! There are so many elements to play with… animations, music, voiceover (I used my own, but you can hire that part out if you hate your voice), and more. Suddenly, I find myself excited about video and wondering why I wasn’t before.

Are you using video in your marketing? Have you tried GoAnimate? If not, get out of here and go try it. Really. Right now. GoAnimate!

Canva for Work has Arrived and it’s… Meh.

 

I’ve been getting excited about the prospect of Canva for Work being released. Today, I got an email announcing that it was finally here. Prior to the launch, I responded to a request for input into features and this is what I said:

“It would be amazing if we could save color palates for repeated use. It’s a pain to type in our brand colors on every project.
Copying and pasting or dragging and dropping elements from one project to another would also be a plus. Lastly, more fonts! Specifically, in our case: Courier and Wisdom Script.”

Pinterest Graphic

Pinterest Graphic

As you can see, I had rather modest expectations for the new roll out. Even so, they weren’t met. Yes, you can move elements from one design to another (I haven’t tried that, yet, but it’s a feature mentioned in the welcome.) You can save ONE color palate, which is better than none, but I would have to create an account for each client to save their brand standards. Unfortunately, there are no new fonts and no way to import your own. I either have to use a font that is somewhat close or finish my work in PicMonkey where you can use your own fonts. That wasn’t such a big deal when the tool was free, however it’s not something for which I want to pay a monthly or annual fee.

 

The graphics in this article are an example of my using the new brand template. The brand kit asks for your fonts (headings, subheadings, and body) and then doesn’t use them in the templates. What was the point? You can save your colors, which is a huge help. However, you cannot reorder them by dragging and dropping, but must retype the hex code. That wouldn’t be much of an inconvenience, but the order of the colors highly impacts the template color choices and they do need to be rearranged, at least initially. You also upload your logo(s) which are then left off your designs, as well. The “Magic Resize” feature is a great jumping off point and is certainly a shortcut versus the old method, which involved making a separate graphic from scratch for each social network. I would not suggest magically resizing and then not further editing because most of the graphics have much too much empty space; it just looks weird. Also, don’t forget to change the name of each graphic before downloading your files. The tabs display the social platform the new images are sized for, but the graphic descriptions (also the file name when you download) are all the same.

 

Do I like the new features? Kind of. Mostly. I like it, but I don’t love it. I was expecting more. Am I willing to pay to use these features? Most likely not, especially since the fee is per person and there isn’t an agency version to handle client accounts. I realize that it’s a simple tool and it’s a very good one, but right now it’s somewhere in between the awesome free tool that I have come to love and the paid version of which I have higher expectations. I have 60 days to decide… or rather, Canva for Work has 60 days to announce updates. We will see.

*UPDATE* According to Canva Coo, Cliff Obrecht,  who commented on this post, “fonts and multiple colour pallets are coming very soon! Watch this space.” and via Twitter: “@SocialSavvyGeek Fonts & multiple colour pallets are coming very soon :) This is just V1 there is lots in the pipeline. Watch this space :)” I have to say that I am impressed with his quick response and that I am very glad that they are listening and working the features for which I will gladly pay! Faith restored.

 

Facebook Graphic

Facebook Graphic


Facebook App Graphic

Facebook App Graphic


Social Media Graphic

Social Media Graphic

 

Instagram Graphic

Instagram Graphic

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